Peru 2 – full report

A nation that has fired the imagination of travelers for centuries. A mystical land.

An awe-inspiring, surreal mix of peoples, cultures and geographies. Made from ingredients both native and contemporary.

A relentless sense of pride is now generated among every layer of Peruvian society. This is the face of a new and progressive Latin America.

Peru is also experiencing a period of unparalleled economic expansion, fueled by significant growth in sectors such as mining and fisheries. A nation in overdrive.

This is Extraordinary Peru.

Peru. Latin America’s fastest growing economy.

Peru experienced an economic boom at the beginning of the decade, and its repercussions are still evident today. This is a nation on track to become Latin America’s next superpower.

Peru is the third largest country in South America, straddling three different geographic zones: the Pacific coast, the Andes mountain range, and the Amazon basin. The capital city is Lima.

Peru’s strong performance in recent years has been aided by market-oriented economic reforms and privatizations, and measures taken since 2001 to promote trade and attract investment.

The trade relationship between the United States and Peru has been aided by a Free Trade Agreement signed in 2009. The United States remains a strong partner and ally of Peru.

International indeed. Peru is opening up to the world, and wants everyone to know about it.

The foundations of the Peruvian economy are quite strong. In 2010, Peru’s GDP increased by 8.93% reflecting optimum economic growth, while most of the countries in the world decreased in economic terms due to the international crisis.

Likewise, Foreign Investment Stock is on the rise, driven by mining, industry and energy. Peru’s internal market developments are impressive.

BUILDING WORLD-CLASS INFRASTRUCTURE

Jorge Chavez International Airport in Lima. For many visitors, the first port of entry into the country. Over 10 million passengers went through its doors in 2010.

Peru’s national airport and civil aviation authority is CORPAC, who ensures that Peruvian skies are in good hands.

In order to achieve this, the government and CORPAC are investing heavily into new equipment, including new radars, a necessity given the country’s unique geography and climactic conditions.

Next to Lima’s airport is the maritime port of Callao, the largest and most important port in Peru and the entire western coast of South America. It’s location in the Pacific Ocean couldn’t be more strategic.

In April 2011 Europe-based APM Terminals won the public privatization tender for the Northern Port of Callao.

FINANCE

Lima. Peru’s aggressive and dynamic capital. Here, business rules, as evidenced by the city’s constant sense of chaos. it has a unique charm of its own.

Peru’s capital markets are at an emergent stage. The Lima Stock Exchange has been ranked some of the best performing in Latin America.

In 2011, Peru’s stock exchange merged with Colombia’s and Chile’s, the first of its kind between stock exchanges in Latin America, called the Mercado Integrado Latino-Americano, or MILA.

Peru has financial and investment service companies that are innovative and at the same time prudent in managing risks to generate strategic allies. Such companies, such as Grupo Coril, can offer a variety of products to cover financial requests from small and medium enterprise sectors, and can trade in the country not just through financial vehicles, but also in private projects.

GOING BEYOND THE GATE

Peru has always attracted multinational companies with its promise of high growth sectors and a modern and stable legal framework. The Peruvian brewery Backus is an example of a success story. With the merger of Grupo Bavaria and SABMiller, Backus is now part of the second largest brewing group worldwide, with presence in over 60 countries and a portfolio of more than 170 brands.

The Peruvian beer market is booming.

More and more Peruvian companies are starting to incorporate Sustainable Development initiatives. For companies such as Backus and APM Terminals, Good business governance combined with an ethical and transparent behavior and support for the communities, guarantees a successful future.

PERU’S PRIME INVESTMENT PILLARS

Extractive industries such as petroleum and hydrocarbons represent the largest business for American goods and services, and have attracted the majority of U.S. investment into Peru.

Peru has an open door policy towards international oil companies, and all exploration and production activities involving upstream petroleum and natural gas are carried out by companies who sign contracts with the state corporation PeruPetro. There is an unrivaled opportunity for American oil companies to access the exploration potential in Peru.

Peru has a coastal belt of almost 2,000 miles, so it isn’t surprising that commercial deep-sea fishing is a major enterprise. There are over 40 fishing ports on the Peruvian coast, with Paita and Callao being the most important centers.

The Peruvian fishing industry, primarily based on the export of fish meal, used in poultry feed, is among the largest in the world.

Now Peru is trying to make better use of one of its prime resources by ensuring that tons of fish are left each year as spawning stock.

Hydrocarbons and fisheries. Two industries that are the pillar of the Peruvian economy. Two pillars prime for investment.

HIGHER EDUCATION, HIGHER STANDARDS

Increasingly strong support for Peru’s educational system over the past century stands as one of the foremost examples of social democracy in Latin America. Peru has one of the highest literacy rates in the continent, at 87.7 percent.

Peru’s capital Lima is home to the majority of the country’s institutions of higher learning, both public and private. Some well-renowned universities include Cayetano Heredia University, which focuses on science and medicine; the Pontifical Catholic University of Peru, its first non-profit private institution of higher learning; and National University of Engineering, whose alumni occupying today positions of leadership in the fields of industry and public service. The government is very much aware of the fact that a high standard of education is integral to the marketability of its human capital.

A PRIVILEGED DESTINATION

Machu Picchu. A place so stunning, you have to see it to believe it. it is South America’s most popular tourist attraction.

But there is more to Peru than Machu Picchu. Luminous archaeological sights, lush Amazon rainforests, floating islands in highland lakes, and vivid indigenous cultures. Peru has it all. Awe-inspiring and dramatic, a journey to Peru is a journey you will never forget.

Heir to ancient cultures and a rich colonial tradition, Peru is a magical spot which involves one of the richest biodiversities on Earth. It is truly a privileged destination.

Tourism is the most rapidly growing industry in Peru, growing annually at a rate of 25%, which is faster than any other country in South America. The American market is by far the largest tourist demographic into Peru.

Peru has perfected tourism as an industry, and Americans will find that a holiday here is comfortable as it is memorable.

CONCLUSION

Peru is truly a destination for the world. Today’s Peru is experiencing and enjoying an era of stability, prosperity, and hope, and welcomes everyone with arms wide open. Bienvenido a Peru!

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