Direct Car Rentals Ltd. is family owned and operated and trusted for over 36 years for Excellent Service. We are proud to be 100% Bajan! Established in 1976 with a fleet of just 4 cars, we can now boast over 100 new vehicles. As we celebrate our 36th Anniversary, Direct Car Rentals is definitely no stranger to the market. Testament to our excellent service record is a long list of satisfied and deeply valued clients, which includes tourists and local Barbadians alike.