Best Western Thracia

Service with a Heart and Value for Money

The four-star Best Western Premier Thracia, ideally located in the center of Sofia, is the only Best Western Premier hotel in Bulgaria, Romania or Greece. Open since 2010, it offers the unbeatable combination of world-class amenities and value for money for which Best Western’s Premier brand is known worldwide. General Manager Iordan Kuvandjiev explains, “The owners made major investments in the hotel’s furniture, decoration and facilities, because they want their guests to have the best possible experience here.”

The hotel has 43 beautifully decorated guestrooms and five opulent suites, some with private terraces. All rooms and suites are equipped with a safe, mini bar, flat-screen television, telephone, air-conditioning and a high-speed WiFi Internet connection. The hotel also has a restaurant and three state-of-the-art meeting rooms that can accommodate up to 60 people. A spa will open in the hotel later this year.

Large percentage of repeat visitors

Thanks to its location, attractive prices and top-quality amenities and services, the Best Western Premier Thracia attracts a large percentage of repeat visitors. “We have been able to rely mainly on word-of-mouth advertising,” Mr. Kuvandjiev says proudly.

The Best Western Premier Thracia is ranked number one in guest surveys of Sofia’s four-star hotels and number two among all the city’s hotels. The Best Western Premier Thracia’s main competitive edge, according to Mr. Kuvandjiev, is its “service with a heart.” He adds, “Many of our guests are executive travelers who used to stay in the city’s five-star hotels but now come to us.”

Around 80% of the hotel’s guests are business travelers, but more and more leisure visitors are staying there as well, especially in summer and on weekends. Mr. Kuvandjiev urges Europeans to discover everything Sofia has to offer. He says, “Sofia is safe and has many restaurants and things to see and do. Come and explore our city.”

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